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‘Off the record’ comments today could be published tomorrow
Imagine a reporter is interviewing you on a topic of your expertise, whether print, broadcast or online. You’re having a robust, yet friendly discussion that wanders from the original topic into area...
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Six Media Monitoring Tools to Track Reputations and ROI
Has the daily job of sifting through Google alerts or the local media for company or product mentions turned into a time and resource drain? If you’ve been tasked with gathering media mentions and...
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Tools for Targeting Media Pitches
There are hundreds of thousands of outlets in the U.S. that serve as resources of entertainment and news for millions of consumers. To achieve placements in these outlets, PR professionals and...
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6 Tips to Ensure Your Emails are Read
“Email is the original social media” according to social media scientist, Dan Zarella. Zarella, on behalf of Hubspot, presented findings from an analysis of 9.5 billion Mail Chimp emails, survey...
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Crisis Communication in Action: Takeaways from Tucson Tragedy
“Communication is a complex activity under the best of circumstances and turns exponentially intricate when a crisis occurs. The mass shooting this past January 8 is a crisis that rocked not only...
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A PR Professional’s Best Friend: HARO
Newspaper layoffs; One reporter on three beats; The journalism landscape has changed and the practice of public relations has to change with it. These days getting a lead story comes down to...
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Increase Your Chances of Media Exposure Success
Successfully pitching a story to the media and achieving the coverage you hoped for is tough. Even the seasoned public relations pro know there’s no guarantee their pitch will make it to print or...
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The Newspaper Business Continues to Evolve as Digital Media Grows
In two very different newsrooms in two very different cities, digital media is stepping in to help “old media” compete in the new world of news content and delivery. Recently, in an effort to stay...
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AP Stylebook – The Only Constant is Change
Recent changes to the Associated Press Stylebook have surprised the industry it governs. Much to the dismay of many traditional journalistic writers and grammar purists, last month the Associated Press...
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